Culture of My Footprint company image

Our Culture

Our vision is to create a mind-set and behaviour change that results in every person getting a Will earlier in life

Our mission

We’re on a mission to shift the perception in Aotearoa that Wills are only for old people with lots of money by building awareness, increasing knowledge and enabling action to protect families and avoid unnecessary hardship.

We care about doing the right thing, that’s why when we say “we’ll see you right” we mean it! We are big believers in stories, especially the one about you. This is the story that reflects your life journey; it includes the things you’ve collected along the way, the loved ones you want to take care of even if you’re not around, and the difference you made to others.

As corny as it sounds, your Will is the last chapter in your story and we want to help you tell it. Your Story, your way, It’s that simple!

Our Values

We'll see you right

Our Behaviour

Totally legit

Our Credibility

Keeping it real

Our Approach

Give it a crack

Our Attitude

Doin' our bit

Our Contribution

I realised as a parent I had been making decisions on what I thought was common sense and it wasn’t until I worked in this industry that I realised that I was completely wrong and wanted to do something about that. I don’t want other parents making decisions or not making decisions based on what they think they know and I want to be part of helping bridge the educational gap around Wills and estate administration in New Zealand. Our logo symbolises a ripple effect and that’s what we want to represent. We want to see a ripple effect of change when it comes to more people getting Wills sorted earlier in life.

Image Angela Vale

Angela Vale


Want to see how we’re doin’ our bit?

Find out how you can turn your story into a legend